Getty Images reports first-quarter subscriptions up 57%

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Getty Images reported mixed first-quarter 2026 results, as growth in editorial and corporate business offset continued weakness in creative and microstock segments. The visual content giant posted revenue of $226.6 million for the quarter ended March 31, up 1.1% year over year, while maintaining its full-year guidance despite ongoing market challenges.

CEO Craig Peters said the quarter reflected a “dynamic market environment,” with the company continuing to face pressure in its agency and microstock businesses. However, Peters emphasized the strength of Getty’s broader business, citing customer renewals, premium content offerings, and expanding opportunities in corporate accounts. Corporate customers now account for more than 60% of total revenue and grew nearly 6% year over year.

A major highlight for the quarter was Getty Images’ editorial business, which grew 11% year over year to $91.7 million, driven in part by major event coverage, including the Winter Olympics. In contrast, creative revenue declined 4.5% to $126.2 million, reflecting continued softness in the traditional stock imagery market. Annual subscription revenue represented 57.4% of total revenue, continuing Getty’s strategic shift toward recurring subscription-based revenue streams.

Profitability improved significantly compared to the prior year. Getty Images reported a net loss of $4.4 million, a substantial improvement from the $102.6 million loss posted in the first quarter of 2025. The improvement was driven by lower tax expenses, favorable foreign exchange impacts, reduced merger-related costs, and improved non-operating income. Adjusted EBITDA, however, fell 12.2% year over year to $61.6 million, with margins declining to 27.2% from 31.3% a year earlier. The company attributed the lower margins to higher costs associated with Winter Olympics coverage and changes in revenue mix.

Getty Images also reported improved cash generation, with free cash flow rising to $24 million compared to negative free cash flow in the prior-year quarter. The company ended the quarter with $96.6 million in cash and total available liquidity of $246.6 million. Total debt stood at approximately $2 billion.

The company continues to pursue its proposed merger with Shutterstock, first announced in January 2025. Regulatory approval remains under review in the United Kingdom, where the Competition and Markets Authority has raised concerns regarding competition in the editorial imagery market. Getty and Shutterstock said they remain hopeful the transaction will close later in 2026

Last Twelve Months Ended March 31,

2026

2025

Increase / (Decrease)

LTM total purchasing customers (thousands)1

675

708

(4.7

)%

LTM total active annual subscribers (thousands)2

258

318

(18.9

)%

LTM paid download volume (millions)3

92

93

(0.7

)%

LTM annual subscriber revenue retention rate4

90.0

%

92.7

%

-270 bps

Image collection (millions)5

616

582

5.8

%

Video collection (millions)5

37

34

11.3

%

LTM video attachment rate6

15.4

%

16.7

%

-130 bps

Annual subscription – includes products and subscriptions with a duration of 12 months or longer, Unsplash API, and Custom Content.

1 The count of total customers who made a purchase within the reporting period based on billed revenue.
2 The count of customers who were on an annual subscription product during the reporting period.
3 A count of the number of paid downloads by our customers in the reporting period. Excludes downloads from Editorial Subscriptions, Editorial feeds and certain API structured deals, including bulk unlimited deals. Excludes downloads related to an agreement signed with Amazon, as the magnitude of the potential download volume over the deal term could result in significant fluctuations in this metric without corresponding impact to revenue in the same period.
4 This calculates retention of total revenue for customers on an annual subscription product, comparing the customer’s total billed revenue (inclusive of both annual subscription and non-annual subscription products) in the LTM period to the prior LTM period.
5 A count of the total images and videos in our content library as of the reporting date.​
6 A measure of the percentage of total paid customer downloaders who are video downloaders.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.